Marketing Pathway

PRINCIPLES OF MARKETING

18027000

Principles of Marketing Course Description (18027000): Course focuses on the wide range of factors that influence the flow of goods and services from the producer to the consumer.  This course is usually offered as a series.  Marketing - Fundamentals courses include a variety of topics related to providing goods and services, such as market research, the purchasing process, distribution systems, warehouse and inventory control, salesmanship, sales promotions, shoplifting and theft control, business management entrepreneurship and pricing and packaging.  Human relations, employability skills, computers, math skills, and economics are also covered.  Job and career exploration to include work site experiences are an integral emphasis of Marketing - Fundamentals.

Grades 9-12

1 year, 1 elective credit.

Prerequisites: None

Principles of Marketing Advanced 18307000: This course expands on, and builds on the concepts of the Principles of Marketing - Fundamentals class. Marketing Advanced is an in-depth course for the career-minded student with emphasis in the following areas: marketing and business fundamentals, business management, information management, human relations, product/service planning, finance, distribution, purchasing, pricing, promotion and selling. Job and career exploration to include work site experiences are an integral emphasis of Marketing Advanced.

1 year, 1 elective credit.  Grades 10-12

Prerequisite: Principles of Marketing

Introductory Business/Business Communication

02217000/18507000

Course Description Introductory Business: Courses survey an array of topics and concepts related to the field of business.  These courses introduce business concepts such as banking and finance; the role of government in business, consumerism, credit, investment, and management; and may provide a brief overview of the American economic system and corporate organization.  In addition, Introductory Business courses may expose students to the varied opportunities in secretarial, accounting, management, and related fields.

Course Description Business Communication:  Course emphasizes written reports, proposals, memos and business letters, Principles of effective business writing, business letter and solution of business problems by letter, letter of application, development of effective expression, related business forms and business reports are covered.  Additional communication skills are addressed - nonverbal communication, cultural differences in non-verbal communication, listening, and oral communication.

1 year, 1 elective credit.  Grades 9-12

Prerequisite: None

BUSINESS LAW

02504000

Course Description: Course is designed to give students an understanding of the U.S. legal system, the law of contracts, and Uniform Commercial Code statutes regulating the sale of goods and commercial paper. Students will investigate the nature and role of the law in our society with emphasis in personal, consumer, and business law. The legal environment in which business operates will be investigated.

1 year, 1 elective credit. Grades 10, 11, 12

Prerequisite: None

BUSINESS WORK EXPERIENCE/ON THE JOB TRAINING

02977000

Students interested in being an office aide should select this class. Office aide positions will be limited. Students not selected to be an office aide will be assigned to another elective.

Course Description:   Course work experience is gained within the business field.  The student, teacher, and employer will set goals cooperatively:  classroom attendance, related training experience, and related course work are an integral part of the Business -OJT Experience - Course may also include work-study, internships, school based enterprises, service learning, mentor programs, or job shadowing experiences.  Goals are set for the employment period and related classroom experiences will align with occupational training in the field.  Improvement of employability skills and discussion regarding the experiences and problems encountered on the job will also be included in classroom activity.

1 year, 1 elective credit.  Grade 12

Prerequisite: Must qualify for an internship program or have an existing job.